 | Willa BlackVice President, Corporate Affairs, Cisco Canada GREAT IDEAS IN UNUSUAL PLACES OTTAWA • OCTOBER 26, 2010 |
We all have them. But often, we don’t know what to do with them. Great ideas are one thing. But great ideas coupled with passionate stewardship, stakeholder buy in and solid execution can move mountains and inspire thousands. Through her dedication to brand, Corporate Social Responsibility and community, Willa Black, Vice President Corporate Affairs at Cisco Systems lives the Cisco credo of “think smarter, do more with less, and create big impact in more creative ways.” Drawing on 30 years of Marketing and PR experience, Willa will share her insights on how you can set yourself apart in your organization by championing your big ideas. With humour, passion and candour, she will tell the story of her career journey creating award-winning programming, and being a relentless brand champion. She will also share insights into the sources of her inspiration, family, friends, and the world around her, and above all, why the grass is greener on her side.
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